Text analysis 3

Why charity's should abandon shock advertising.

Regina Yau
Charity worker
Guardian Professional





Regina works a lot with charity, and she seems to express her opinion on how charity work should lead away from shock advertising, and stop the guilt trip.
Her article in the Guardian is very interesting, especially for me since I agree 100%, charities that use a guilt method to raise money could raise money in a much better way, take Comic Relief for example, they raise money for the exact same cause as Unicef, to help children in poverty, however Comic Relief do not make you feel guilty, their campaign is fun, they use humour and comedy to raise money, as Unicef show you depressing images to make you donate, almost as if you are being forced to donate, so you get this feeling you have donated money but after you feel depressed, as comic relief you donate the money, and you feel happy that you did due to the atmosphere of the campaign, Comic relief raised more than £10,000,000 over Unicef in 2011.

Regina also crated her own charity, to help prevent violence against woman.

"The charity I founded, The Pixel Project, works to prevent and stop violence against women. Right from the start, we stuck to using positive images, ideas and strategies to power our campaigns and empower survivors and supporters to take action. From music to photography to cupcakes, our campaigns make people smile while mobilising musicians, photographers and independent businesses to spread awareness in their communities and raise funds for the cause. One of our volunteers, Gia Ibarra, described our approach best when she said: "As a survivor of rape and domestic violence working to heal and help other survivors, I feel at home with The Pixel Project who showed me that activism can be fun and that you can help the cause without using or being exposed to the triggering images or videos that many anti-violence against women organisations use to raise awareness."

She states how she use positive images, it is good to see that she stands by her beliefs, and even thought it may not be as popular to use positive images in a charity campaign, she has stuck with what she believes and dont it how she wants it done.