Advertisements that where allowed in the past, but wouldn't stand a chance today...
Monday 5 May 2014
Attention?
Lynx are a huge brand across the world.
So why do they continue to create advertisements that the majority end up banned?
Is it for fun? Or do they like the attention?
When you think of a lynx add, you immediately think of woman chasing men, or something across them lines, so their advertisements are being banned, but we all still know what they are.
So why do they continue to create advertisements that the majority end up banned?
Is it for fun? Or do they like the attention?
When you think of a lynx add, you immediately think of woman chasing men, or something across them lines, so their advertisements are being banned, but we all still know what they are.
COOL AS FCUK
FCUK
French Connection United Kingdom, are a clothing brand.
They use shock advertising in a way that doesn't use image. But using text gets them the exact same attention.
You have to look twice.
The News
Relating to my post about how the Internet can effect our reaction to Shock Advertising, the News can play a large part also. The News is shown all day 24/7 on certain channels, children can be watching during the day, making them capable of seeing some of the Shocking news that is announced.
When you watch something on the TV that is shocking and we know is happening in real life, why would be shocked by the fictional Shock Advertisements we see.
Internet
Are we becoming immune to Shock Advertising because of the Internet? We are able to access shocking images and videos on the Internet without even knowing it, pop ups and viruses can cause us to see things we wish we hadn't... Are we just 'getting used to it'...
Cigarette Packaging
Are Cigarette Packets using shock advertising?
Is this classed as advertising? The NHS advert 'Get Unhooked' was banned for being to blunt and grim, however can we even class that as an advertisement? It had the exact same concept as the images and text we see on Cigarette packets, trying to get people to stop smoking. However these images are still on packets of Cigarettes, and seem to be more common than ever.
Monday 3 March 2014
Text analysis 3
Why charity's should abandon shock advertising.
Regina Yau
Charity worker
Guardian Professional
Regina works a lot with charity, and she seems to express her opinion on how charity work should lead away from shock advertising, and stop the guilt trip.
Her article in the Guardian is very interesting, especially for me since I agree 100%, charities that use a guilt method to raise money could raise money in a much better way, take Comic Relief for example, they raise money for the exact same cause as Unicef, to help children in poverty, however Comic Relief do not make you feel guilty, their campaign is fun, they use humour and comedy to raise money, as Unicef show you depressing images to make you donate, almost as if you are being forced to donate, so you get this feeling you have donated money but after you feel depressed, as comic relief you donate the money, and you feel happy that you did due to the atmosphere of the campaign, Comic relief raised more than £10,000,000 over Unicef in 2011.
Regina also crated her own charity, to help prevent violence against woman.
"The charity I founded, The Pixel Project, works to prevent and stop violence against women. Right from the start, we stuck to using positive images, ideas and strategies to power our campaigns and empower survivors and supporters to take action. From music to photography to cupcakes, our campaigns make people smile while mobilising musicians, photographers and independent businesses to spread awareness in their communities and raise funds for the cause. One of our volunteers, Gia Ibarra, described our approach best when she said: "As a survivor of rape and domestic violence working to heal and help other survivors, I feel at home with The Pixel Project who showed me that activism can be fun and that you can help the cause without using or being exposed to the triggering images or videos that many anti-violence against women organisations use to raise awareness."
She states how she use positive images, it is good to see that she stands by her beliefs, and even thought it may not be as popular to use positive images in a charity campaign, she has stuck with what she believes and dont it how she wants it done.
Charity worker
Guardian Professional
Regina works a lot with charity, and she seems to express her opinion on how charity work should lead away from shock advertising, and stop the guilt trip.
Her article in the Guardian is very interesting, especially for me since I agree 100%, charities that use a guilt method to raise money could raise money in a much better way, take Comic Relief for example, they raise money for the exact same cause as Unicef, to help children in poverty, however Comic Relief do not make you feel guilty, their campaign is fun, they use humour and comedy to raise money, as Unicef show you depressing images to make you donate, almost as if you are being forced to donate, so you get this feeling you have donated money but after you feel depressed, as comic relief you donate the money, and you feel happy that you did due to the atmosphere of the campaign, Comic relief raised more than £10,000,000 over Unicef in 2011.
Regina also crated her own charity, to help prevent violence against woman.
"The charity I founded, The Pixel Project, works to prevent and stop violence against women. Right from the start, we stuck to using positive images, ideas and strategies to power our campaigns and empower survivors and supporters to take action. From music to photography to cupcakes, our campaigns make people smile while mobilising musicians, photographers and independent businesses to spread awareness in their communities and raise funds for the cause. One of our volunteers, Gia Ibarra, described our approach best when she said: "As a survivor of rape and domestic violence working to heal and help other survivors, I feel at home with The Pixel Project who showed me that activism can be fun and that you can help the cause without using or being exposed to the triggering images or videos that many anti-violence against women organisations use to raise awareness."
She states how she use positive images, it is good to see that she stands by her beliefs, and even thought it may not be as popular to use positive images in a charity campaign, she has stuck with what she believes and dont it how she wants it done.
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