Relating to my post about how the Internet can effect our reaction to Shock Advertising, the News can play a large part also. The News is shown all day 24/7 on certain channels, children can be watching during the day, making them capable of seeing some of the Shocking news that is announced.
When you watch something on the TV that is shocking and we know is happening in real life, why would be shocked by the fictional Shock Advertisements we see.
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