Then // Now

Advertisements that where allowed in the past, but wouldn't stand a chance today...

Attention?

Lynx are a huge brand across the world.
So why do they continue to create advertisements that the majority end up banned?
Is it for fun? Or do they like the attention?
When you think of a lynx add, you immediately think of woman chasing men, or something across them lines, so their advertisements are being banned, but we all still know what they are.

COOL AS FCUK

FCUK

French Connection United Kingdom, are a clothing brand.

They use shock advertising in a way that doesn't use image. But using text gets them the exact same attention.

You have to look twice.

The News

Relating to my post about how the Internet can effect our reaction to Shock Advertising, the News can play a large part also. The News is shown all day 24/7 on certain channels, children can be watching during the day, making them capable of seeing some of the Shocking news that is announced.

When you watch something on the TV that is shocking and we know is happening in real life, why would be shocked by the fictional Shock Advertisements we see.

Internet

Are we becoming immune to Shock Advertising because of the Internet? We are able to access shocking images and videos on the Internet without even knowing it, pop ups and viruses can cause us to see things we wish we hadn't... Are we just 'getting used to it'...

Cigarette Packaging

Are Cigarette Packets using shock advertising?

Is this classed as advertising? The NHS advert 'Get Unhooked' was banned for being to blunt and grim, however can we even class that as an advertisement? It had the exact same concept as the images and text we see on Cigarette packets, trying to get people to stop smoking. However these images are still on packets of Cigarettes, and seem to be more common than ever.